Horse Tracker for iOS — Privacy Policy
Last updated: 7 November 2026
Who we are
Horse Tracker for iOS is operated by TagaNova LLC. We are responsible for the personal information described in this policy. For privacy questions or to exercise your rights, contact info@taganova.com.
Information we use and why
We process information needed to provide and improve the app, including:
Alerts and preferences: horses, jockeys and trainers you follow, alert filters, notification settings and notification activity.
Information you provide: your email address, nickname, tips, competition entries and support messages. Your nickname, submitted tips and competition results may be visible to other users.
Technical and usage information: app and installation identifiers, push notification tokens, IP addresses, device and operating-system details, app interactions, crash reports and performance information.
Subscriptions: purchase and subscription information used to verify Premium access and restore purchases. App Store payments are processed by Apple; we do not receive your complete payment-card details through those purchases.
Ask AI: questions, answers and relevant conversation and race context, linked to an app user identifier, to generate responses, maintain conversation history, manage usage limits and review service quality.
Where applicable, we process information to provide the services you request, meet legal obligations, or pursue legitimate interests such as service reliability, security, support and quality improvement. We rely on consent for optional processing where required by law. The applicable basis depends on the purpose and processing involved.
Advertising, analytics and notifications
We use Google AdMob to display ads. Google and its advertising partners may use device identifiers, IP addresses, ad interactions and information stored on or accessed from your device to deliver and measure advertising, prevent fraud and, where permitted, personalise ads.
Where required, the app presents a Google consent message. You can review your choices through Manage options and reopen the available preferences through Settings → Ad privacy options. Advertising availability and personalisation depend on your choices and applicable requirements.
Apple's tracking permission is separate from the Google consent message. You can manage tracking and notification permissions in your iOS device settings. Denying tracking permission does not necessarily prevent all advertising.
We use Google Analytics for Firebase and Firebase services for usage measurement, crash and performance diagnostics, remote configuration and notification delivery. Advertising preferences do not necessarily control every analytics or diagnostic function. For details about Google's practices, see https://policies.google.com/privacy and https://firebase.google.com/support/privacy.
Ask AI and service providers
Ask AI uses OpenAI to generate responses and LangSmith (LangChain) to record and review conversations and service performance. Relevant messages and context are processed by these providers. Please avoid including sensitive personal information or information about other people in your messages.
We also use providers for hosting, database operation, advertising, diagnostics and notifications. Providers receive information relevant to their functions and handle it under their applicable terms and privacy arrangements. Apple processes information related to App Store purchases and platform services under its own terms.
Provider information is available at https://openai.com/policies/privacy-policy/ and https://www.langchain.com/privacy-policy.
Where information is processed
Our app backend and database are hosted in the European Union. Our active LangSmith project uses its United States region, and other providers may process information in the United States or other countries where they operate. Information is therefore not processed exclusively within the EU.
Applicable provider data-processing terms describe international-transfer arrangements, including standard contractual clauses or other recognised safeguards where relevant. You can contact us for further information about the arrangements applicable to your information.
How long we keep information
Retention depends on the type of information and its purpose. Alert and preference information supports the service you use; subscription records support access verification and applicable obligations; conversation history supports continuity and quality review; technical records support diagnostics, security and service operation.
We assess retention by reference to those purposes, the continued relevance of the information, applicable legal requirements, and provider and backup retention arrangements. There is no single retention period covering all app data. Deleting information from our systems does not necessarily immediately delete separate provider records or backup copies. Contact us for information about a particular category or to request deletion.
Your choices and rights
Depending on your location and applicable law, you may request access, correction, deletion, restriction of processing or portability of your personal information. You may object to processing based on legitimate interests, subject to applicable conditions. Where processing is based on consent, you may withdraw it; this does not affect processing lawfully carried out before withdrawal.
Send requests to info@taganova.com. We may need proportionate information to verify your request and locate the relevant records. You can also complain to your local data protection authority; users in the UK can contact the Information Commissioner's Office at https://ico.org.uk/make-a-complaint/.
Uninstalling the app does not automatically erase information already stored on our servers or by providers. Subscription cancellation is managed through your Apple account and is separate from a privacy request.
Children, security and changes
Horse Tracker is intended for adults aged 18 or over. If you believe a child has provided personal information, contact us so we can investigate.
No method of transmission or storage is completely secure. If you have a security or privacy concern, contact info@taganova.com.
We may update this policy as the service or our practices change. Updated versions will be published on this page with a revised date. Where required, we will provide additional notice or request consent.